Men´s Primapro Jacket ist Bicycle Brand Contest Winner
Mit der Auszeichnung „Bicycle Brand Contest Winner“ zeichnet der Rat für Formgebung in diesem Jahr zum ersten Mal herausragende Produkt- und Kommunikationsdesigns der Fahrradbranche aus. Die Primapro Jacket begeistert dabei die Expertenjury und wird zum Bicycle Brand Contest Winner gekürt.
Men’s Primapro Jacket – Prima Klima
Die leichte und sehr sportiv geschnittene Isolationsjacke mit PrimaLoft® Eco Wattierung sorgt an kühlen Trainingstagen für das richtige Körperklima. Partielle Stretch-Einsätze am Rücken und an den Armen garantieren volle Bewegungsfreiheit.
Fazit der Bicycle Brand Contest Jury: „Ein smart designtes Produkt, das in der EU produziert wird und dabei in vorbildlicher Weise ein hohes Maß an Verantwortung für Mensch und Umwelt beweist.” (Bicycle Brand Contest 2016)
Über den Bicycle Brand Contest
Der Bicycle Brand Contest ist der erste internationale Branchenwettbewerb der Fahrradindustrie, bei dem herausragende Leistungen in den Feldern Produkt- und Kommunikationsdesign honoriert werden. Über die Vergabe des Bicycle Brand Contest entscheidet eine unabhängige, sachverständige Jury, die sich aus Vertretern der Medien, des Designs und der Markenkommunikation zusammensetzt. Ausrichter des Wettbewerbs ist mit dem Rat für Formgebung (German Design Council), einer der weltweit führenden Kompetenzzentren für Kommunikation und Markenführung im Bereich Design.
Alle Gewinner werden im Rahmen einer Preisverleihung im Herbst vorgestellt.
Hier geht´s zur Men´s Primapro Jacket
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